Exploring the minds of millennial and gen z tech-adopters of Islamic fintech in Indonesia using artificial neural networks

Abstract

This study investigates the perceptions of young Indonesians (Millennials & Gen Z) towards Islamic Fintech (I-Fintech). We surveyed 282 individuals and utilized Artificial Neural Networks to analyze their intention to adopt I-Fintech. We employed three prominent theories on how users adopt new technologies. Our findings indicate that the Theory of Planned Behaviour (TPB) best explains the data, revealing the specific factors influencing adoption decisions (attitudes, subjective norms, and user-friendliness). For I-Fintech companies, this means building trust by highlighting benefits and security, especially halal aspects. Partnering with trusted figures can also be impactful. Regulators can support adoption by promoting financial literacy and creating secure, user-friendly environments.