Desacralizing Islamic symbol and gender inclusivity : viewers' attitude toward cross-dressing accounts on social media

Abstract

The entanglement of religious behavior and social media leads to a new form of religious expression which is manifested within 'posting Islam" -as Slama contended- Computer literate content creators, primarily Muslim youths, produce creative youthful Islamic content to engage and help viewers to gain a better understanding of the messages conveyed. However, some content creators use uncommon ways to promote their content. One of them is by parodying the opposite sex and resembling them in dressing as a so-called cross-dresser. In Indonesia, the existence of cross- dressers is still perceived as taboo and stigmatized as immoral. However, it seems different when someone views what happens on social media. Whereas people try to refuse the existence of the LGBT community and everything associated with them including cross-dressing- in real life, enormous people unconsciously give validation on the existence of cross-dressers in the digital realm proven with millions of followers. Cross-dressing contents wrapped in Islamic symbols in social media are seemingly successful in shifting the perception of society toward the contradictive phenomenon. This research aims to examine the motives of viewers to watch the contents of cross- dressing parody and elaborate on the impacts engendered for Muslims' perception by engaging his contents, especially related to gender and religious symbols. To explain this case, I choose two content creators doing this parody namely Mak Beti and Fadlan Holao. The research was conducted by employing qualitative methods which the process of gaining primary data uses observation of social media, sharing questionnaires with the viewers, and interviewing some respondents. The result affirms that most of the viewers conceive cross-dressing as a deed violating religious norms and they are reluctant to accept it in real life, but they unconsciously showcase an accepting attitude toward cross-dressing in social media because of entertainment and it has become a common thing. This case displays the ambivalence and self-conflicting coming from contestation between self-idealism and what Schielke called moral registers and also coming from social media. It also asserts the power of social media to shift paradigms. It is subtle but potentially powerful. Furthermore, this research also amplifies the assumption that hijab as a religious symbol no longer becomes a Muslim's identity but shifts to become a lifestyle and commodified good. In other words, the religious symbol has been desacralized.