Navigating digital da’wah : Hanan Attaki’s approach and Nahdatul Ulama’s authority on social media

dc.contributor.authorInna A'thoina
dc.contributor.authorAl-Aboosi, Abdullah Mustafa Mohamad
dc.date.accessioned2025-04-25T01:37:42Z
dc.date.available2025-04-25T01:37:42Z
dc.date.issued2024-12-31
dc.date.submitted2025-04-24
dc.description.abstractHanan Attaki, founder of the Shift (a youth hijrah movement), pledged allegiance (bai’at) to Nahdlatul Ulama (NU), one of Indonesia’s most prominent traditionalist Islamic organizations, sparking significant responses from his extensive social media following of ten million on Instagram and two million on YouTube, most of whom are young people. This paper aims to explore the new step of Hanan Attaki’s da’wah and the religious authority of NU’s Ulema through social media by examining shifts in Hanan Attaki’s da’wah approach pre- and post-affiliation and investigating how his affiliation enhances the influence of NU’s ulema mainly through his social media platforms, using Fajri Alatas’ theory of religious authority. This study uses a qualitative method by analyzing content on the YouTube and Instagram accounts of Hanan Attaki using netlytic assistant. This paper argues that joining Hanan Attaki at NU is one of his da’wah strategies to spread da’wah across society, including the grassroots. At the same time, Hanan Attaki contributes to spreading the authority of NU ulema and its ideology among millennials through social media.
dc.identifier.citationNavigating digital da’wah: Hanan Attaki’s approach and Nahdatul Ulama’s authority on social media. (2024). Penamas, 37(2), 158-171. https://doi.org/10.31330/penamas.v37i2.822
dc.identifier.doihttps://doi.org/10.31330/penamas.v37i2.822
dc.identifier.issn2502-7891
dc.identifier.urihttps://hdl.handle.net/20.500.14576/484
dc.language.isoen
dc.publisherBalai Penelitian dan Pengembangan Agama Jakarta
dc.relation.ispartofPENAMAS
dc.rightsCreative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
dc.rights.urihttps://creativecommons.org/licenses/by-nc-sa/4.0/
dc.subjectDigital da’wah
dc.subjectHanan Attaki
dc.subjectNU
dc.subjectReligious authority
dc.subjectSocial Media
dc.titleNavigating digital da’wah : Hanan Attaki’s approach and Nahdatul Ulama’s authority on social media
dc.typeArticle
publicationissue.issueNumber2
publicationvolume.volumeNumber37
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