Effectiveness of social media in waqf fundraising : a case study of residential land waqf

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dc.contributor.authorDodik Siswantoro
dc.contributor.authorMariati Aprilia Harahap
dc.date.accessioned2026-03-04T03:50:29Z
dc.date.issued2025-12-05
dc.date.submitted2026-03-04
dc.description.abstractThe objective of this paper is to assess the effectiveness of social media-based fundraising as advertisement for a land waqf fund within a residential complex. This study employs the qualitative data study using social media platforms Instagram, Facebook, Kitabisa.com, SEO, Tiktok, and YouTube collected between 2020 and 2025 to analyze reach, engagement, and donation conversion, complemented by archival fundraising records. The results indicate that social media advertising is not effective, as few people are interested in contributing waqf funds through this method. This may be attributed to the fact that the term "waqf fund for complex & quot; is not widely recognized, making it unsuitable for this type of advertisement.
dc.identifier.citationDodik Siswantoro, & Mariati Aprilia Harahap. (2025). Effectiveness of Social Media in Waqf Fundraising: A Case Study of Residential Land Waqf. Al-Awqaf: Jurnal Wakaf Dan Ekonomi Islam, 18(2), 20-33. https://doi.org/10.47411/al-awqaf.v18i2.518
dc.identifier.doihttps://doi.org/10.47411/al-awqaf.v18i2.518
dc.identifier.issn2085-0824
dc.identifier.urihttps://hdl.handle.net/20.500.14576/719
dc.language.isoen
dc.publisherBadan Wakaf Indonesia (BWI)
dc.relation.ispartofAL-AWQAF: Jurnal Wakaf dan Ekonomi Islam
dc.rightsCreative Commons Attribution 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectWaqf
dc.subjectSocial media
dc.subjectFundraising
dc.subjectPromotion
dc.titleEffectiveness of social media in waqf fundraising : a case study of residential land waqf
dc.typeArticle
local.correspondence.emailaprilia.meli@gmail.com
publicationissue.issueNumber2
publicationvolume.volumeNumber18

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