Scholarly Works - Economics
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Browsing Scholarly Works - Economics by Author "Aimatul Yumna"
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Item Open Access Potential customers’ intention to use Islamic banking products in Cameroon : the mediating effect of attitude(Emerald Publishing Limited, 2025-01-20) Hamadou, Issa; Hamidi, M. Luthfi; Aimatul YumnaPurpose This study aims to examine factors influencing potential customers’ intention to patronize Islamic banking products in Cameroon. Design/methodology/approach To achieve this, a structured questionnaire was used with 318 respondents, and 300 were usable for analysis with a respondent rate of 94%. The study used SEM-PLS to analyze the data. Findings The findings suggested that attitude, religious motivation, awareness, subjective norm and relative advantage significantly affect potential customers intention toward Islamic banking products, while perceived regulatory and perceived innovation are insignificant. Furthermore, attitude substantially mediates the relationship between religious motivation, awareness, subjective norm, relative advantage and perceived innovation. Research limitations/implications However, this study focused on potential customers living in Muslim zones; future research should compare users and nonusers of Islamic banking products in both Muslim and non-Muslim zones to capture a big picture about customers’ perceptions of Islamic banking products in Cameroon. Practical implications The results of this study contribute to the literature by providing a new framework that combines the theories of planned behavior and diffusion of innovation theory and provides managerial implications at the level of Islamic finance operators. Meanwhile, this research offers some policy recommendations that can help boost the development of Islamic finance in Cameroon and promote financial inclusion. Originality/value To the best of the authors’ knowledge, this is the first research about potential customers’ intention to use Islamic banking products in Cameroon.Item Open Access Unleashing the power of artificial intelligence in Islamic banking : A case study of Bank Syariah Indonesia (BSI)(Modern Finance Institute in cooperation with Poznan University of Economics and Business, 2024-06-02) Hamadou, Issa; Aimatul Yumna; Hamadou, Hawaou; Jallow, Mamadou SalieuThis research examines the challenges and opportunities of AI integration in Islamic banks through a case study of Bank Syariah Indonesia. A qualitative method was applied using an interview approach. Four experts from the IT division of Bank Syariah Indonesia were interviewed. The results suggest that AI applications offer potential benefits such as automation, improved decision-making and efficiency, customer recommendations, and enhanced customer experience. However, the challenges of AI integration include implementation costs, cyber security risks, Shariah compliance, and ethical issues. The research recommends that stakeholders in Islamic banks invest more in cybersecurity and educate their customers about the importance and usage of AI technology. Additionally, the research suggests that the government implements policies related to the ethical regulation of AI technology. Future research should provide comparative analysis and use a mixed-method approach to better understand the challenges and opportunities of AI integration in Islamic banks.